Transforming Clinical Trials: The Behavioral Science Approach to Operational Excellence

In the rapidly changing world of clinical trials, every study is a unique endeavor - demanding meticulous planning, execution, and adaptability. As the complexity of conducting these studies escalates, clinical trial leaders are often met with operational challenges that can lead to delays and inefficiencies.
But what if there was a way to harness the power of behavioral science to streamline these processes?

Register Now to Reserve Your Spot!

Webinar Details

Date: Thursday, October 26th

Time: 1pm EST / 10am PST / 7pm CET

Duration: 45 minutes


Welcome to the behavioral science revolution! This webinar will introduce pivotal concepts such as nudge theory, fast/slow thinking, and choice architectures. Discover how industries worldwide are leveraging these principles to drive desired outcomes by influencing individual behaviors.

For clinical trial leaders, the application of behavioral science offers a transformative approach. Whether it's refining study team training, optimizing site selection, enhancing patient recruitment strategies, ensuring meticulous vendor oversight, or elevating site monitoring processes, behavioral science holds the key to unlocking operational excellence.

This webinar is tailor-made for leaders in biotech, pharmaceutical, and clinical research organizations who play a pivotal role in the delivery of Phase 2 and Phase 3 clinical studies. If you're a VP or Director in Clinical Operations, Global Clinical Studies, Clinical Development, Study Startup, Site or Patient Engagement, Clinical Research, Training, Innovation, Project Management, or Project Delivery, this session promises to equip you with insights that can revolutionize your approach to clinical trial operations. 

Embrace the change management inherent in every clinical trial and learn how to turn operational challenges into opportunities with the power of behavioral science.

Our Speakers


Kelly Ritch, MS, MBA

EVP, Clinical Research Solutions & Product          

@ ArcheMedX

20+ years experience providing strategic leadership and operational oversight across global clinical operations teams at Sponsors and CROs, including as Vice President at MEDnet Solutions, IND 2 Results, and Rho.

Brian McGowan headshot

Brian McGowan, PhD

Chief Learning Officer & Co-Founder                   

@ ArcheMedX

20+ years experience as a research scientist and educational technologist exploring behavioral science in leadership roles at Pfizer, HealthAnswers, Inc.; Acumentis, LLC.; Cephalon; and Wyeth.